Brand refresh for a NY builder with green roots & concrete results
Tekra Builders
Location: Hudson Valley, NY
Scope: brand refresh, brand architecture, visual identity
Agency: Rabe & Birch
Photography: ©Tekra Builders
TEKRA OVERVIEW
Tekra came to us seeking a brand refresh—one that would elevate his visual identity while staying true to the values and brand equity he’s built over years in the industry and local community. We supported that evolution by preserving the unique blend of construction and eco-consciousness already present in his identity, symbolized by his signature “house + leaf” logo mark.
The result is a more refined and approachable brand, with a subtle shift toward a feminine aesthetic—an intentional move, given that women are not only the target audience but often the key decision-makers when it comes to new homes and renovations.
As part of their "Signature Homes" builds, Tekra has recently created a project called The Bridge House, with a brand mark that nods back to the original Tekra branding that was established.
