At Mash Collaborative, I specialize in beer and beverage design and branding, with nearly two decades of bev expertise on both the client side and agency side. Mash is an extension of the work created at its parent studio, Thank God It's Monday. Inspired by the passion that each beverage creator pours into their craft, Mash too aims to meet them where they're at with the same level of passion and creativity.

In the brewing and distillation process, the “mash” stage is what kicks off the party. Grains are steeped in hot water, becoming hydrated and alive. This activates their enzymes and transforms their inner starches into sweet, fermentable goodness (paving the way to the final product)! This activation is no different from the start of the creative process. The marriage of a good product with good creative is what leads to a great outcome... and ultimately makes a creative brand successful. These practices should always go hand in hand, because let's face it, you've worked too hard on your craft not to have it shine to its full potential! That's where Mash Collaborative comes in.