Honoring 75
Years of an iconic Australian guitar brand in style
Maton Guitars
Location: Melbourne, Victoria, AUS
Scope: 75th Anniversary branding, merchandise
Photos: Maton Guitars
"Until the mid 1930s an Australian guitar manufacturing industry was virtually nonexistent. Good quality guitars were hard to find and at this time the best guitars came from the U.S.A.
Bill May, a Melbourne-born jazz musician, woodwork teacher and luthier decided to change all that."
(source: Maton.com.au)
Maton Guitars, a humble hand-crafted guitar company that started in a small Melbourne workshop in 1946 (then called The Maton Musical Instruments Company), made its way into the hands of artists like Keith Richards, Elvis Presley, George Harrison and Jimmy Page.
It has now become a household name in Australia and beyond, played by artists like Josh Homme, Keith Urban and Billie Joe Armstrong.
The Maton team rolled out the 75 Years branding to print publications, social + digital media, and a variety of merchandise including apparel, commemorative enamel pins, and most notably, laser-engraved wooden coasters made from repurposed sound hole punch-outs from their acoustic guitars.
Their guitars (and these coasters) are made only from native Australian timbers such as Queensland Walnut, Western Red Cedar, Victorian Blackwood, and Bunya.
Learn more about Maton's guitar timbers here.
